Showing posts with label Starbucks Logo design. Show all posts
Showing posts with label Starbucks Logo design. Show all posts

Monday, December 12, 2011

Evolution of Starbucks Logo!!

Starbucks Logo has evolved speedily over the years. This starbucks logo has been redesigned several times with the "siren" being improved everytime.

Below I have collected the different stages of Starbucks Logo Redesign.


• 1971: The first logo, designed by Terry Heckler of Heckler Associates, was a coffee brown colored symbol. It illustrated the iconic mermaid based on the mythical ‘siren’ in the 15th Century.


• 1987: The hair of the siren was dropped down to cover the chest area. And the color of the logo was changed from brown to the famous “green”.


• 1992: It was further censored in 1992 by cropping the spreading legs of the siren leaving only its upper body.


• 2011: In an attempt to create a minimal logo, the iconic green Siren has been shifted out of the circle and the words "Starbucks Coffee" have been dropped.