Wednesday, April 11, 2012

Madrid 2012 Olympics Logo

It seems like Olympics logo evolution is destined to go from bad to worse. Following the ongoing controversy of this year’s Olympics logo, another one has wedged up in a hullabaloo of its own. Yes folks, I’m talking about the Madrid 2012 Olympics logo that has caused quite a stir in the local and international community.

In order to initiate its bid for the 2012 Olympics, Madrid rolled out its official identity that will be used throughout the bidding process
READ MORE - Madrid 2012 Olympics Logo

Monday, February 6, 2012

12 Famous Logos Designed Using Simple Symbols – The Basic Symbols!

Today I will explain how 12 famous logos were created using simple symbols and shapes like circles and rectangles. This does not mean that the logo design processes involved in creating these logos was simple too. It just shows the importance simple shapes and symbols in logo design.

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Monday, December 12, 2011

Evolution of Starbucks Logo!!

Starbucks Logo has evolved speedily over the years. This starbucks logo has been redesigned several times with the "siren" being improved everytime.

Below I have collected the different stages of Starbucks Logo Redesign.

• 1971: The first logo, designed by Terry Heckler of Heckler Associates, was a coffee brown colored symbol. It illustrated the iconic mermaid based on the mythical ‘siren’ in the 15th Century.

• 1987: The hair of the siren was dropped down to cover the chest area. And the color of the logo was changed from brown to the famous “green”.

• 1992: It was further censored in 1992 by cropping the spreading legs of the siren leaving only its upper body.

• 2011: In an attempt to create a minimal logo, the iconic green Siren has been shifted out of the circle and the words "Starbucks Coffee" have been dropped.

Wednesday, October 5, 2011

Successful Evolution of Pepsi Logo Design

Pepsi is one of the most famous soft drink inspired the entire world. Pepsi logo design has been evolved into incredible designs with important modifications. Pepsi logo is an excellent piece of creativity and innovation. No doubt, Pepsi one of the most recognized logos, ever.

Tuesday, August 30, 2011

Successful Logo Redesigns of Famous Brands

When a logo design represents a brand for so many years, it becomes a symbol of identity and valuable marketing tool for that corporation. Considering this strong position which a logo design holds, a company owner should be very careful while getting a logo redesign. These should be subtle changes which should refresh the corporate image of the enterprise.

This blog post displays Successful Logo Redesigns of Famous Brands. Many times, we get so habitual of associating a brand with its logo, that we seldom approve of the redesigned version. But the below ones truly contributed to the corporate image of these brands.

Toys R Us

MTV Logo

NET Logo

Netcom Logo

Argos logo

Delta Air Lines

Google Logo

Rhapsody Logo

Apple Logo

UK Space Agency logo